7 Questions to ask before hiring an Agent

Choosing a listing agent is one of the most financially impactful decisions you’ll make when selling your home. Yet many sellers hire based on familiarity, a referral, or a promised price, without ever asking how that price will be achieved or protected.

These seven questions help uncover whether an agent has a true strategy or is relying on hope and standard practice.

The difference is process, strategy, and execution. These questions help reveal all three.

Question 1:
What are 3–5 reasons your process is likely to achieve a higher sale price than other agents?
🔍 Listen for:
Clear strategy, not generic marketing promises.
💡 Why it matters:
Higher prices are engineered, not hoped for.

Question 2:
How do you minimize the negative effect of time on the market on my home’s perceived value?
🔍 Listen for:
Launch strategy, momentum management, and adjustment triggers.
💡 Why it matters:
The longer a home sits, the more leverage buyers think they have.

Question 3:
How do you motivate interested buyers to make an offer instead of continuing to look?
🔍 Listen for:
Buyer psychology, urgency, and competition, not pressure.
💡 Why it matters:
Showings don’t sell homes. Decisions do.

Question 4:
How do you determine the highest price buyers will pay after they’ve made an offer?
🔍 Listen for:
How leverage and motivation are identified and used.
💡 Why it matters:
This is where thousands are either gained or quietly given away.

Question 5:
What do you say to buyers to increase the perceived value of my home compared to others?
🔍 Listen for:
Positioning, framing, and differentiation.
💡 Why it matters:
Buyers compare everything. Perception often outweighs features.

Question 6:
Do you recommend a “For Sale” sign, a “Coming Soon” sign, or no sign at all, and why?
🔍 Listen for:
Strategy tied to timing and buyer behavior, not habit.
💡 Why it matters:
Even small decisions send signals to the market.

Question 7:
Do you have a strategy for minimizing the repairs buyers will request?
🔍 Listen for:
Inspection preparation and negotiation planning.
💡 Why it matters:
Many sellers lose more after accepting an offer than before listing.

Why strategy matters more than “just listing” your home

Most homes aren’t underpriced; they’re under-strategized.

A traditional listing approach focuses on exposure:
📸 photos
📍 a price
📲 a sign and an MLS entry

A strategic, buyer-psychology-based listing process focuses on something far more important: how buyers think and behave.

Here’s why that matters to your bottom line:

✔ Buyers pay more when they feel competition
Urgency and perceived demand drive stronger offers. When buyers believe they might lose a home, they act faster and offer more.

✔ First impressions anchor value
How a home is positioned from day one shapes what buyers believe it’s worth. Strategy sets that anchor. Guesswork does not.

✔ Momentum creates leverage
Strong early activity puts sellers in control of the negotiation. Time on market shifts that power to buyers.

✔ Emotion closes deals at higher numbers
Logic justifies price. Emotion pushes it. Strategic marketing is designed to trigger both.

Bottom line:
Homes don’t sell for more because they’re listed.
They sell for more when the process is intentional, timed, and built around buyer behavior.

The 72SOLD Home Selling Program Difference

The application of psychology:  

Fear of loss. Urgency to act. Window of opportunity. No perception of previous buyer rejection.

Everything traditional real estate misses... or worse, destroys.

 Our results speak loudly: A 2025 independent MLS study showed our last 11,618 sellers walked away with a 5.8% higher median price than other area sales. Inc. 5000 recognized us in the "Top 250" fastest growing companies in America.

 Selling your home is one of life’s most consequential financial events. The agent you choose and the process they use can dramatically affect your bottom-line net.  

 Are you ready to turn the page to your next chapter? Give me 30 minutes to show you how.

You'll see why selling traditionally is watching your equity slowly slip away. Compared to putting it securely and quickly in your hands!

Call, email, or go to 72soldnhlakes.com to get started!